User experience
User experience: the art of pleasant surfing
What happens when someone visits your website? Do they immediately feel at ease, or do they get lost in endless menus and unclear texts? The user experience – or UX (User Experience) – determines how pleasant and intuitive your website is to use. And that determines whether visitors stay… or drop out.
A good UX means that your website is logically structured. Visitors can easily find what they are looking for, without frustration or confusion. Think of clear navigation, a calm design, easy-to-read texts, and striking buttons that invite action. Everything revolves around simplicity and clarity.
People decide within a few seconds whether they will stay on your site. UX is therefore also about emotion: does a visitor feel understood and helped? Is the information presented in an attractive way? A good user experience inspires trust – and trust leads to action.
The great thing is: UX does not have to be a mysterious science. It starts with understanding your visitors. What are they looking for? What do they need? And how can you offer that as easily as possible? By testing, gathering feedback and improving step by step, you make your site a little better every time.
In this series, we dive into the world of UX. You will learn how to build your site more logically, which visual elements really work, and how to lead your visitor through the site as a guide. The result? A website that is not only beautiful, but also really works – for you and your visitor.
Ready to make your website a place where people like to come back? Let's get started.
Learn more about user experience
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An accessible website ensures that everyone can find what they need, including people with visual, hearing, motor or cognitive disabilities. In this comprehensive article, you will learn in simple language how to check whether your site is accessible...
The ultimate guide to better user experience
An intuitive website ensures that visitors find what they are looking for effortlessly. The more your site meets the expectations of users, the longer they stay and the greater the chance of conversions...
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When you visit a website, what is the first thing you notice? Probably the design: colors, layout, images. But will you stay? That often depends on the content...
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Imagine you’re a customer and you want to order a product quickly. You find the website, find the right product, add it to your shopping cart, fill in your details and complete the payment...
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Imagine walking into a store and asking where you can find socks. The salesperson answers, “Our cotton foot coverings are in the lower leg accessories section of the textile department.” Chances are you’ll think, “What does he mean?” and just walk away. That’s exactly what happens online when your website uses jargon, technical terms, or woolly language...
A logically structured website determines your success
Visitors are like travelers. They come to your website with a goal and want to reach their destination quickly, clearly and without obstacles...
Use the free SEO Checker
Most websites can easily be taken to a higher level by first getting the most basic SEO in order. My free SEO Checker checks for you whether your website meets these basic requirements, or whether there is still room for improvement.
Use my free SEO Checker now
Enter the URL of your website and see where you can improve your website. Please note: A 100% score only means that you have the basic SEO for the page in question in order. For more tips, I would like to invite you to read all my articles.
