SEO optimization
SEO optimization: being found where it counts
You can have a beautiful website - if no one can find it, it's of little use. SEO, or search engine optimization, ensures that your website is found. Not somewhere on page 5 of Google, but preferably at the top. Because let's be honest: who looks beyond the first few results?
SEO is all about visibility. You ensure that your website matches what people type into search engines. That starts with the right keywords: what questions do your customers ask? What exactly are they looking for? If you know that, you can tailor your texts, titles, images and technology to that.
But SEO is more than just putting some words in your text. Google looks at hundreds of factors to determine whether your site is relevant and reliable. Think of the loading speed of your site, whether it is mobile-friendly, whether other websites link to you, and how up-to-date your content is.
Fortunately, you don't have to be an expert to improve your SEO. There are many simple steps you can take to rank higher in search results. Think of optimizing your page titles, using clear headings, or writing an attractive meta description. Small adjustments, big effect.
In this series, we show you how SEO works, which mistakes to avoid, and how you can attract more visitors with a smart approach - without paying for ads. You will notice: the better you are found, the faster your website will grow.
Do you want your customers to find you when they need you most? Then SEO is your best friend.
Learn more about SEO optimization
Why translating your website is good for SEO
Do you want more visitors, customers and turnover from other countries? Then translating your website is a smart move. It helps you to be found better internationally in search engines such as Google, Bing and others...
Why alt texts are important for SEO and accessibility
Images make your website more visually appealing. They attract attention, clarify your message and increase visitor engagement...
Improve your SEO with H1 H2 H3 and other heading tags
If you have a website, it is important that your pages are well structured. Not only for your visitors, but also for search engines like Google...
Prevent duplicate content with Canonical Tags
SEO is not just about good keywords and backlinks, but also about technical optimization. An important part of this is the use of the canonical tag...
Boost your SEO with Structured Data via JSON LD
If you want your website to be more visible in Google, it is important not only to write good content, but also to help search engines understand your content. A powerful way to do that is with structured data via JSON-LD...
Why having your website tested by others is important
Your website looks good, works fine and the content is all finished. Time to go live, right? Not quite...
Make it clear to search engines what language your website is in
If you create a website in Dutch, it is important to make this clear to search engines. You can do this with a simple addition to the HTML code of your website: lang="nl"...
SEO friendly URLs tips and examples
A well-structured URL is important for both search engines and users. In this article, you’ll learn how to create SEO-friendly URLs and how to use a .htaccess file to rewrite dynamic URLs into readable versions. Why are SEO-friendly URLs important? SEO-friendly URLs help search engines better understand the content of your page...
Explanation and examples of the most important meta tags for your website
Meta tags are pieces of information in HTML that tell search engines, social networks, and browsers how to interpret and display your page. Although meta tags aren’t directly visible to visitors, they have a huge impact on SEO, social media appearance, and user experience across devices...
Make your website stand out in search results with rich snippets
In a sea of search results, you want to stand out. Rich snippets show additional information in search engines like Google, such as star ratings, prices or recipes, so users can see what they are looking for more quickly and click on your result. What are rich snippets? Rich snippets are enriched search results that show more context than just the title and meta description...
Black Hat SEO is the fast track to the top and the abyss
The world of search engine optimization (SEO) is all about improving your website so that it can be found more easily in search engines like Google. Many companies use honest, sustainable methods to improve their rankings...
How to approach link building smartly
If your website wants to rank higher in Google, good content and a fast site are not enough. There is another powerful element that often makes the difference between page 2 or place 1 in the search results: link building. Link building is the process of obtaining links to your website from other websites...
Why smart keywords make all the difference
If you have a website, you want people to find it. Not just any people, but your target audience: customers, readers or people interested in what you offer...
Do you want more visitors, customers and turnover from other countries? Then translating your website is a smart move. It helps you to be found better internationally in search engines such as Google, Bing and others...
Why alt texts are important for SEO and accessibility
Images make your website more visually appealing. They attract attention, clarify your message and increase visitor engagement...
Improve your SEO with H1 H2 H3 and other heading tags
If you have a website, it is important that your pages are well structured. Not only for your visitors, but also for search engines like Google...
Prevent duplicate content with Canonical Tags
SEO is not just about good keywords and backlinks, but also about technical optimization. An important part of this is the use of the canonical tag...
Boost your SEO with Structured Data via JSON LD
If you want your website to be more visible in Google, it is important not only to write good content, but also to help search engines understand your content. A powerful way to do that is with structured data via JSON-LD...
Why having your website tested by others is important
Your website looks good, works fine and the content is all finished. Time to go live, right? Not quite...
Make it clear to search engines what language your website is in
If you create a website in Dutch, it is important to make this clear to search engines. You can do this with a simple addition to the HTML code of your website: lang="nl"...
SEO friendly URLs tips and examples
A well-structured URL is important for both search engines and users. In this article, you’ll learn how to create SEO-friendly URLs and how to use a .htaccess file to rewrite dynamic URLs into readable versions. Why are SEO-friendly URLs important? SEO-friendly URLs help search engines better understand the content of your page...
Explanation and examples of the most important meta tags for your website
Meta tags are pieces of information in HTML that tell search engines, social networks, and browsers how to interpret and display your page. Although meta tags aren’t directly visible to visitors, they have a huge impact on SEO, social media appearance, and user experience across devices...
Make your website stand out in search results with rich snippets
In a sea of search results, you want to stand out. Rich snippets show additional information in search engines like Google, such as star ratings, prices or recipes, so users can see what they are looking for more quickly and click on your result. What are rich snippets? Rich snippets are enriched search results that show more context than just the title and meta description...
Black Hat SEO is the fast track to the top and the abyss
The world of search engine optimization (SEO) is all about improving your website so that it can be found more easily in search engines like Google. Many companies use honest, sustainable methods to improve their rankings...
How to approach link building smartly
If your website wants to rank higher in Google, good content and a fast site are not enough. There is another powerful element that often makes the difference between page 2 or place 1 in the search results: link building. Link building is the process of obtaining links to your website from other websites...
Why smart keywords make all the difference
If you have a website, you want people to find it. Not just any people, but your target audience: customers, readers or people interested in what you offer...
Use the free SEO Checker
Most websites can easily be taken to a higher level by first getting the most basic SEO in order. My free SEO Checker checks for you whether your website meets these basic requirements, or whether there is still room for improvement.
Use my free SEO Checker now
Enter the URL of your website and see where you can improve your website. Please note: A 100% score only means that you have the basic SEO for the page in question in order. For more tips, I would like to invite you to read all my articles.
