Content quality and strategy
Content quality and strategy: content that really does something
What do you put on your website? What do you tell, to whom, and why? These are questions that many website owners forget to ask. They post some standard text, maybe a few photos, and hope that it will work out. But if you really want results, think about your content strategy.
Good content is more than just text: it is a way to help, inform and convince your visitors. This can be done via blog articles, product pages, videos, infographics or customer stories. Whatever you choose – it must match your target group and goal.
A strong content strategy starts with knowing your audience. What are they looking for? What do they encounter? What do they want to achieve? If you know that, you can create content that really adds value. That inspires trust. And that ultimately leads to action: getting in touch, buying something, registering.
Content also works together with SEO: the better your content matches what people are looking for, the better you will be found. But beware: keywords are not enough. Your texts must be easy to read, visually appealing, and easy to scan. Quality always wins over quantity.
In this series, we dive into the world of effective web content. You will learn how to create a content plan, how to write captivating texts, and how to ensure that visitors return. No dry theory, but practical tips that deliver immediate results.
Do you want a website that not only looks good, but also really says something? Then it is time to take your content strategy seriously.
Learn more about content quality and strategy
Seize opportunities with broken link building
Do you want to rank higher in Google and earn valuable backlinks at the same time? Then broken link building is a smart strategy. Many websites have links that no longer work...
How Latent Semantic Indexing improves your content quality
If you want to get better results in Google, it’s no longer enough to repeat one keyword over and over again. Modern search engines have become smarter and look at the meaning and coherence of words...
Why your page title should match your text for good SEO
Search engine optimization (SEO) is all about relevance. Search engines like Google want to show users the most relevant results...
How the skyscraper method will grow your number of backlinks
The Skyscraper Method is a proven SEO strategy to earn high-quality backlinks by improving existing content and getting relevant websites to link to your new version. Developed by Brian Dean of Backlinko in 2015, this technique consists of three simple steps: find popular work, make something better, and ask existing linkers to share your page. In this article, we’ll explain in plain language what the Skyscraper Method is, why it works, how to apply it step by step, and what results you can expect...
Tips and pitfalls and examples when using a favicon
A favicon (short for "favorite icon") is the small icon you see in the browser tab next to the title of a website. It also appears in bookmarks, on mobile devices and sometimes even in search engine results. Why is a favicon important for SEO? Trust and recognition: increases the chance of returning visitors. Professional appearance: a site without a favicon looks unfinished. Mobile search results: a favicon can be visible next to the URL. Use in bookmarks: strengthens visual recognition. Tips: What should a good favicon contain? 1...
Why quality on your website is essential for more conversions
In today’s digital world, good content on your website isn’t just a nice extra – it’s an absolute must. High-quality content not only attracts visitors, it also ensures that they stick around, see you as an expert and ultimately do exactly what you want them to do, such as fill out a newsletter, make an appointment or buy something. Building trust with your expertise Imagine yourself as a visitor...
Simple tips for successful web texts
Good texts on your website are important. They attract visitors, keep their attention and ensure that they take action, such as buying something or contacting them...
Build an unbeatable content plan step by step
A website without a content plan is like a journey without a roadmap: you go from A to B, maybe you get there, maybe you don’t. With a good content plan, you know exactly what steps you need to take to reach your target audience, engage them, and ultimately get them to take action...
Use words to get your website visitors to take action
Good texts on a website are not just nice to read — they have a purpose. They ensure that visitors stay, become interested and ultimately take action...
Do you want to rank higher in Google and earn valuable backlinks at the same time? Then broken link building is a smart strategy. Many websites have links that no longer work...
How Latent Semantic Indexing improves your content quality
If you want to get better results in Google, it’s no longer enough to repeat one keyword over and over again. Modern search engines have become smarter and look at the meaning and coherence of words...
Why your page title should match your text for good SEO
Search engine optimization (SEO) is all about relevance. Search engines like Google want to show users the most relevant results...
How the skyscraper method will grow your number of backlinks
The Skyscraper Method is a proven SEO strategy to earn high-quality backlinks by improving existing content and getting relevant websites to link to your new version. Developed by Brian Dean of Backlinko in 2015, this technique consists of three simple steps: find popular work, make something better, and ask existing linkers to share your page. In this article, we’ll explain in plain language what the Skyscraper Method is, why it works, how to apply it step by step, and what results you can expect...
Tips and pitfalls and examples when using a favicon
A favicon (short for "favorite icon") is the small icon you see in the browser tab next to the title of a website. It also appears in bookmarks, on mobile devices and sometimes even in search engine results. Why is a favicon important for SEO? Trust and recognition: increases the chance of returning visitors. Professional appearance: a site without a favicon looks unfinished. Mobile search results: a favicon can be visible next to the URL. Use in bookmarks: strengthens visual recognition. Tips: What should a good favicon contain? 1...
Why quality on your website is essential for more conversions
In today’s digital world, good content on your website isn’t just a nice extra – it’s an absolute must. High-quality content not only attracts visitors, it also ensures that they stick around, see you as an expert and ultimately do exactly what you want them to do, such as fill out a newsletter, make an appointment or buy something. Building trust with your expertise Imagine yourself as a visitor...
Simple tips for successful web texts
Good texts on your website are important. They attract visitors, keep their attention and ensure that they take action, such as buying something or contacting them...
Build an unbeatable content plan step by step
A website without a content plan is like a journey without a roadmap: you go from A to B, maybe you get there, maybe you don’t. With a good content plan, you know exactly what steps you need to take to reach your target audience, engage them, and ultimately get them to take action...
Use words to get your website visitors to take action
Good texts on a website are not just nice to read — they have a purpose. They ensure that visitors stay, become interested and ultimately take action...
Use the free SEO Checker
Most websites can easily be taken to a higher level by first getting the most basic SEO in order. My free SEO Checker checks for you whether your website meets these basic requirements, or whether there is still room for improvement.
Use my free SEO Checker now
Enter the URL of your website and see where you can improve your website. Please note: A 100% score only means that you have the basic SEO for the page in question in order. For more tips, I would like to invite you to read all my articles.
