Analytics and monitoring
Analysis & monitoring: measuring is knowing
Your website is live, you've put a lot of work into it - but what's actually happening? How many people are coming? What do they click on? When do they drop off? Without data, you're in the dark. That's why analysis and monitoring are so important.
With tools like Google Analytics and Search Console, you gain insight into the behavior of your visitors. You can see where they come from, which pages are popular, and where they drop off. This way, you discover what works - and what can be improved.
Analysis isn't just about numbers. It's about understanding what your visitors need. If you see that many people can't find your contact page, you know that something needs to be improved. Or if you notice that a certain blog article is attracting a lot of traffic, you can do more with that.
Monitoring also means that you detect technical errors, such as dead links, error messages or slow pages. By checking this regularly, you keep your website healthy and user-friendly.
The great thing is: you don't have to be a data analyst. With a little explanation, you can quickly learn how to read numbers and translate them into smart choices. In this series, we will take you step by step through the most important measurement tools - so that you keep control of your website.
Do you want to stop gambling and start growing? Then it's time to start measuring, improving, and repeating.
Learn more about analytics and monitoring
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A simple guide for anyone working with Google Analytics
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How to learn from your competitors with competitive analysis
If you want to be found better in search engines, you should not only look at your own website. It is at least as important to understand what your competitors are doing...
How to keep crawler traffic under control
A well-designed robots.txt file is essential to direct search engine crawlers and not unnecessarily burden your server while still indexing important pages. By excluding irrelevant or sensitive parts of your site with clear instructions, you protect both your server performance and your SEO results...
The essential SEO metrics for success
SEO (Search Engine Optimization) can sometimes seem complicated. There are many techniques, tools and terms that you need to understand...
How to reduce bounce rate and retain visitors
You open your website and look at the stats: oops, your bounce rate is sky-high. But what does that actually mean? And more importantly, how do you ensure that visitors stay longer instead of clicking away immediately? In this article, we’ll explain in plain language what bounce rate is, why it matters, and what steps you can take today to reduce it. What is bounce rate? The term bounce comes from the English word for ‘jumping back’...
A simple guide for anyone working with Google Analytics
Every website owner wants to know how visitors use their site. What do they read? How long do they stay? What do they click on? Google Analytics is the most widely used free tool to answer all of these questions...
Use the free SEO Checker
Most websites can easily be taken to a higher level by first getting the most basic SEO in order. My free SEO Checker checks for you whether your website meets these basic requirements, or whether there is still room for improvement.
Use my free SEO Checker now
Enter the URL of your website and see where you can improve your website. Please note: A 100% score only means that you have the basic SEO for the page in question in order. For more tips, I would like to invite you to read all my articles.
